The Why Tourism Matters public education campaign features advertisements in local media, public relations and community outreach and cooperative tourism industry communications directed to citizens and business and government leaders.
  Anthony Baliola
Front Office Manager, Hotel Vintage Park
In March, Seattle's tourism industry presented its 2011 Tourism Ambassador of the Year award to Anthony Baliola, Front Office Manager of the Hotel Vintage Park. Baliola is distinguished by his extraordinary visitor service, high professional standards and unwavering promotion of Seattle as a premier destination for travelers from around the world.
An Interview with Mr. Baliola >>
 Fran Bigelow
Proprietor, Fran's Chocolates
“Are you the Fran? Oh, I just love your chocolate – especially the caramels!” Fran Bigelow appreciates the travelers who crowd her new downtown Seattle store, some of whom quickly re-pack their suitcases with souvenirs for their return trips home. With nearly 30 years in business, her namesake Fran’s Chocolates has established a family livelihood and legacy, garnered countless awards and exported Seattle’s fancy for fine, artisan chocolate as far as the White House.
An Interview with Ms. Bigelow >>
Sarah Gilbert
Glass Blower, Lead Shop Technician,
Museum of Glass, Tacoma
Sarah Gilbert is a rock star in the glass blowing world. Five days a week, she and an elite team of artists take center stage at one the world's premier, state-of-the-art hot shops.
An Interview with Ms. Gilbert >>
 Tim Brooks
Vice President of Flight Operations, Kenmore Air
Tim Brooks’ summer job turned into a 34-year career with Kenmore Air, North America’s largest float plane operator. His professional journey from the company’s front lines to Vice President of Flight Operations includes some 17,000 flight hours and a passion for the natural beauty of the region that he shares with his passengers.
An Interview with Mr. Brooks >>
 Krista Daniel
Director of Event Services,
Washington State Convention Center
A banquet for 4,000 association meeting delegates? No problem. Crowd management of 10,000 consumer show attendees in a single day? Seamless. Meetings and conventions attract thousands and pump millions of dollars into the regional economy each year. But for Krista Daniel, volume business is just business-as-usual.
An Interview with Ms. Daniel >>
 Tony Craig
Houseman Supervisor, Mayflower Park Hotel
Crystal chandeliers and gleaming brass pervade the Mayflower Park Hotel, which was built in 1927 and is a member of the National Historic Trust. The hotel also boasts rich personal history in 26-year veteran Tony Craig, steward of hospitality and tourism ambassador.
An Interview with Mr. Craig >>
 Lorenzo Leonard & Lloyd Adalist
Co-Concierge Managers, Pacific Place
Most successful tourism enterprises take teamwork. Lorenzo Leonard and Lloyd Adalist have proven that for nearly a decade as concierge professionals at Pacific Place, a premier shopping, dining and entertainment center in the heart of downtown Seattle. Their secrets: high-quality service; abundant humor; and professional parallels with pro baseball greats.
An Interview with Mr. Leonard and Mr. Adalist >>
 Christi Smither
Senior Onboard Supervisor, Clipper Vacations
Christi Smither loves people and loves being on the water, which makes her post at Clipper Vacations a dream job. Actually, after 20 years with the Northwest’s largest tour operator, it’s a dream career.
An Interview with Ms. Smither >>
 Phil Harjo
Captain, Ride the Ducks
Eight years ago, busy marketing executive Phil Harjo had an epiphany while on a Ride the Ducks tour with his two young daughters. Today — a.k.a. Captain Phlip Dover — Harjo enjoys a change in career and shares his shift in attitude with his own Ride the Ducks passengers.
An Interview with Mr. Harjo >>
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