The Why Tourism Matters public education campaign features advertisements in local media, public relations and community outreach and cooperative tourism industry communications directed to citizens and business and government leaders.

 Lucy Wilma
Concierge, Renaissance Seattle Hotel
Everything about Lucy Wilma is suited to the profession of hotel concierge. She is knowledgeable, eager to assist and knows when to listen…or when to belt out a show tune. Granted, the latter falls in the extra credit category, but her legion of fans (a.k.a. hotel guests) love her for it. An Interview with Ms. Wilma >>

 Sara Stanford
Group Sales Coordinator, Pacific Science Center Sara Stanford’s career path has led her from camp teacher to kayak tour guide, restaurant server to bartender and finally to a key point position in coordinating hotel packages for one of Seattle’s biggest exhibitions.
An Interview with Ms. Stanford >>

 James Grindle
Downtown Parks Concierge, Seattle Parks and Recreation
James Grindle’s profession and avocation blend seamlessly. He dedicates himself to history, public art, film, electronic music, urban preservation and finding civic solutions that engage locals and visitors alike. How then to title such a man? We submit: "Tourism Ambassador Extraordinaire."
An Interview with Mr. Grindle >>
 Joseph Barnhart
Island Supervisor/Dance Show Manager,
Tillicum Village
Much of Joseph Barnhart’s life and career is dedicated to making the remote more accessible. During his long affiliation with Tillicum Village, the Native American cultural center on Puget Sound’s Blake Island, he has welcomed thousands of visitors from around the world and served as a bridge to understanding, honor and respect.
An Interview with Mr. Barnhart >>

 Danny Shafer
Door Attendant, Fairmont Olympic Hotel
The word institution speaks to the historic hotel as well as its 29-year front door attendant. Danny Shafer is respected by Seattle locals and visitors alike for his jovial greetings, gentle humor, steel-trap memory and high service standards culled from nearly three decades at tourism’s front door. An Interview with Mr. Shafer >>

 Kent Hojem
CEO, Puyallup Fair
Kent Hojem started working at the Puyallup Fair and Event Center in 1996 and become the CEO in 2005. The Puyallup Fair is the eight largest fair in the world spanning 17 days and featuring more than 15,000 attractions. He is responsible for the operation of the fair and event center 365 days a year. He takes care of everything that goes on at the fair in every way, shape and form. An Interview with Mr. Hojem >>

 Jan Jensen
Docent + Tour Guide, Lakewold Gardens
Jan Jensen is in her eleventh year of volunteering as a tour guide at Lakewood’s Lakewold Gardens, a former family home turned public garden. As a docent, she leads tour groups through the 10 acres of land and home, talking with people of all backgrounds about what’s grown at Lakewold Gardens. An Interview with Ms. Jensen >>

 Dave Radcliffe
CEO, The Old Cannery
Born and raised in Pierce County, Dave Radcliffe takes great pride in his community. He has been in the furniture business since 1983 and at The Old Cannery for more than 20 years. He’s the guy in the back making sure the day-to-day operations run smoothly and doing all the behind-the-scenes work so that customers and tourists can enjoy The Old Cannery experience. An Interview with Mr. Radcliffe >>

 Mike Runion and Travis Guterson
Chief Executive Everything and Brewmaster, 7 Seas Brewing
Mike Runion and Travis Guterson began working on 7 Seas Brewing in 2005, but it came to fruition in 2009 with a small 8.5 barrel brew house. 7 Seas Brewing is now enjoying the comfort of its new home in Gig Harbor in a 9,000 square foot warehouse with room to grow and add more tanks. An Interview with Mr. Runion and Mr. Guterson >>

 Monique Trudnowski
Owner, Adriatic Grill
With husband Bill Trudnowski, Monique co-owns Tacoma’s Adriatic Grill—Italian Cuisine + Wine Bar. After growing up all over the world as an army child, when Monique and her family settled at Fort Lewis, they decided out of all the places in the world, this is where they wanted to be long-term. For 26 years now, Monique has called Pierce County home. An Interview with Ms. Trudnowski >>

 Joe Burgi
Co-Owner, Pick Quick
Joe Burgi and his wife Betty have owned and managed Pick Quick, a walk-up burger and shake stand, since 1980. Betty worked at Pick Quick as a teenager in the early 1950s while dating Joe. Now, they have made it a family-run operation, with Joe and Betty's children, children-in-law and even grandchildren involved in the business. As lifetime Pierce County residents, this is their home. An Interview with Mr. Burgi >>
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