The Why Tourism Matters public education campaign features advertisements in local media, public relations and community outreach and cooperative tourism industry communications directed to citizens and business and government leaders. View ad >>
In March 2011, tourism industry stakeholders formed the Washington Tourism Alliance (WTA) to address the impending closure of the Washington State Tourism office by the end of the 2009-2011 biennium on June 30.
MISSION
The Washington Tourism Alliance (WTA) is a 501[c]6 organization established by industry stakeholders with the sole mission of sustaining Washington State destination tourism marketing. The WTA procures and administers funds for state destination tourism marketing activities and creates and implements a strategic statewide destination marketing plan.
IMMEDIATE ACTIONS
The WTA will host a public Tourism Summit to solicit statewide input on the present and future of state destination marketing activities and how to sustain them. Industry stakeholders are encouraged to register for and attend the summit:
TOURISM SUMMIT
April 5, 2012
Hilton Seattle Airport and Conference Center
17620 International Blvd., Seattle, WA 98188
8 a.m. - 3 p.m
